Comprehensive trend direction 2 years ahead of the season
Key Influences to Introduce the Theme
We highlight the drivers behind the theme, from conceptual projects and brands to key cultural references.
Inspiration to set the Scene
Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.
Your Complete Colour Toolkit
Fully referenced colour palettes include four key tones per theme and trend accents. Harmonies showcase key colour pairings.
The Bigger Picture
An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of this season.
The Season's Must-Haves
Highlighting the overarching elements of the season, from must-have formulas and finishes to key product areas. This is your must-have check-list for the season.
Key Ingredients & Treatments
We highlight key updates and focusses across ingredients, formulas and treatments for beauty and wellbeing.
Muses
Evoking an attitude for each theme, these pages support marketing and art direction.
Art Direction & Packaging
Key directions for product styling and packaging in context to the theme.
Textures
Product Focuses
Summarising the key textures and finishes across products within each theme.
Here, we highlight the defining products and looks across skincare, wellbeing and fashion make-up.
