THE BIGGER PICTURE
Each of our trend books starts with a digestible introduction to the season, outlining key shifts in consumer behaviour specific to the market. These overarching ideas are set to impact the Menswear market throughout the season.
Below, we share an exclusive overview of the big ideas that will shape the SS25 season for Menswear:
COMMUNITY CONNECTION:
A new approach to community-led design is promoting more profound collaborations, fighting loneliness and creating new connections.
RESOURCEFUL:
A sense of resourcefulness offers innovative ways to approach emerging problems, from reducing waste to creating new materials or services. Ingenuity, thrift and sustainability combine to offer better solutions.
REPAIRING THE FUTURE:
Consumers are slowing down, considering their time and their purchases more carefully, as they seek to reduce pressures and promote more sustainable behaviours. Repair starts from the inside out.
THE SEASON’S THEMES
Following our big ideas and seasonal must-haves, you’ll discover our key themes, featuring key influences to the theme, a complete colour toolkit, fabric and trim direction, curated print and pattern stories, original print collections, and suggested product focuses to support your range-building and marketing directions for the season. Each theme is rounded off by a concise trend checklist.
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