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Writer's pictureBDA London

The Weekly Roundup

Here's what's got us talking this week...


stone island london flagship renovation


STONE ISLAND'S FLAGSHIP RENOVATION


Stone Island has renovated its Soho flagship in time for the ease of lockdown restrictions in England. Functionality is considered throughout the interior with black oak, metallic mesh and stone complimenting the technical garments. Rail fixtures suspended from the ceiling create a somewhat futuristic look, alongside racer red statement walls and textural performance references creating a sports-inspired feel.


apple pay later


APPLE PAY LATER


Apple and Goldman Sachs plan to launch a buy now pay later service aptly names Apple Pay Later. This launch will give users the option to spread their purchases over four interest-free payments every two weeks or across several months with interest. Apple intends to compete with the likes of Google and Paypal rather than Klarna, Affirm and Afterpay, despite Affirm’s stock prices falling 15% after the announcement.



rotaro x airbnb collaboration


ROTARO X AIRBNB


Airbnb has paired with clothing rental platform Rotaro on a series about sustainable fashion in a pop-up store in Carnaby Street, London. The Social Impact Experiences aims to tackle single-wear throwaway fashion that Brits often buy into during the summer months. The pop-up will offer sustainable styling sessions, panel talks from fashion experts and donate profits to Project Earth.



allure beauty store pink


ALLURE'S BEAUTY STORE


Allure magazine has opened a store in New York City offering 280 products from 150 different brands. Customers can virtually try on make-up, scan QR codes to learn more about the products and attend masterclasses and panel talks, bringing the pages of Allure to life. This launch represents a growing movement across the beauty industry as brands help consumers make well-informed purchasing decisions seamlessly through trust and engagement.



ugg sustainable shoe


UGG'S SUSTAINABLE SHOE


Ugg has added carbon neutral and plant-based footwear to its Plant Power collection, highlighting Ugg’s commitment to sustainable and ethical manufacturing. The range includes a unisex sandal, boots and slippers made from renewable sugarcane, hevea rubber, natural hemp and Tencel lyocell in iconic, timeless styles.



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