1 min readACTIVETrendhub Active SS25: New Trend Book PreviewTHE BIGGER PICTURE Each of our trend books starts with a digestible introduction to the season, outlining key shifts in consumer...
4 min readACTIVEOur Futurist's Guide to Active Innovations, Products and InitiativesThe BDA team, made up of trend forecasters and commercial strategists, pick out our most-loved innovations, products and initiatives...
2 min readACTIVETrendhub Active AW24/25: New Trend Book PreviewRead and watch below for an exclusive look at the themes set to impact the activewear industry for AW24/25. We delve into the changing...
