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The latest in retail, trends and consumer insights.

1 min read

Trendhub Active SS25: New Trend Book Preview

THE BIGGER PICTURE Each of our trend books starts with a digestible introduction to the season, outlining key shifts in consumer...

4 min read

Our Futurist's Guide to Active Innovations, Products and Initiatives

The BDA team, made up of trend forecasters and commercial strategists, pick out our most-loved innovations, products and initiatives...

2 min read

Trendhub Active AW24/25: New Trend Book Preview

Read and watch below for an exclusive look at the themes set to impact the activewear industry for AW24/25. We delve into the changing...